MINKPINK was launched in Australia in 2005 when founder and designer Rachel Evans decided that girls with an eye for fashion were being short-changed. Only cashed up girls could afford really well-designed fashion and it seemed unfair. So MINKPINK was born to design inspiring and original collections for any girl who gets great design.

Our collections are influenced and inspired by vintage design, current trends, street style and the lives and experiences of the entire design team.